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Brand"i": Your brand is like no other

  • Writer: Brandi Efiom
    Brandi Efiom
  • Jun 19, 2022
  • 3 min read

Welcome to My Blog!

Your brand matters. Your path was designed just for you, and life's daily pressures and uncertainties should not deter you from living a life authentic to who you are. Growth is not linear, and it's not supposed to. This journey is going to get a little messy, but we are in it together.


My "Why"

Writing is my escape and my way of making sense of life's most unpredictable moments. I lost unexpectedly lost my mom in September '21. Writing was our "thing". We would spend countless hours editing each other's work, finding creative ways to articulate clear thoughts, and putting

our raw emotions on paper. I don't have that anymore. I will never be able to do that again. But, I realized that I have memories on paper. I have found so much comfort in the memories that we created together. Yes, pictures are worth a thousand words, but a story is worth just as much- if not even more. Now maybe I'm biased because that has been one of my coping mechanisms or maybe it's a fact. None of that matters, what matters it works for me. It's an art, just like our lives.


Self-discovery is a process

I am learning that there is not always a clear cut answer. Things are not always black and white, that's just not how life works. Everyone's path is different. There is not a universal answer for most things in life. What matters is whether we decide to honor the choice that works best for us. But in order to stay true to ourselves, we have to understand our core values. When we are stripped of everything, what do we stand for? Are our decisions rooted in our insecurities, who other people think we should be, our religion (not our spirituality), our jobs? Or, are they rooted in what our moral compass and what we value. Discovering that truth takes some gut, but it's worth it. The moments that require us to be decisive are just as important because they reveal our core values and priorities. That is what led me here.


Does the world really need another blog or podcast?

This blog and podcast are to shed light on the fact that it's okay not to know the answer. The purpose of life is to learn, we can't learn unless we embrace uncomfortable situations. Depression among people in the quarter part of their lives is at an all time high. The onset of depression is invading people's lives at a younger age. While there is not a clear cut answer as to why, it honestly makes sense. As someone that is in the second half of her 20s, this ish is not easy. Authenticity is not always welcomed either.


My posts and episodes will address the things that are left unsaid. The things that many of us want to say or vent about. My hope is that these conversations will encourage self-discovery. You are a brand, a unique one. Your brand matters and it is needed. That's why this is called, Brand"i" because life is most meaningful when you're living a life authentic to you and your passions and interests. It's okay if you don't know who that is yet, and it's okay if it changes. This is meant to be a community of people who are figuring it out together.


We're in this together

I want to hear about your journey. Seriously. So, please don't just subscribe but check in with me. Let me know how you're doing, things you're grappling with, content that you want to see. I'm here for all of it !

I am so excited to embark on this journey with you.









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Hi, thanks for stopping by!

My story is complicated and messy, but it's mine and I'm learning to embrace it. I am hoping that sharing my journey will encourage you to share yours.

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The world needs more of your light. 

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© 2023 by Brand"i"

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